We all know that those angry rants on social media can come back to hurt you鈥攁nd sooner than you think. 鈥淕ood,鈥 positive chat resonates for a few seconds, generally, but negative chat, even in a chat room where exchanges happen more immediately than on Facebook or Twitter, persists for many minutes, new 澳门六合彩资料库 Davis research suggests.
Cognitive scientist Seth Frey used millions of chat room messages to study how positive and negative messages reflected back to their senders.
鈥淚t鈥檚 not just that this negative chat has a long life,鈥 said Frey, an assistant professor of Communication at 澳门六合彩资料库 Davis who is the lead author of the study. 鈥淏ut it has a longer effect on the original speaker. Negative people are really hurting themselves.鈥
The findings were published in in October.
How actions can have consequences
Positive and negative statements were measured with a sentiment analysis toolkit typically used for short Twitter posts.
The findings show, Frey said, that emotions ripple online in ways that we can鈥檛 always measure in in-person, one-on-one conversations. 鈥淚t鈥檚 really about isolating the effects that your angry and distasteful actions have on you in the future.鈥
Read Full Story .